As part of the CSI: Litter Challenge project, which the British Plastics Federation and PlasticsEurope ran with Marine Conservation Society, schools were challenged to develop a litter campaign. The winning school was Hampton High School in London who used the idea of incentives to encourage students to change their behaviour. This campaign was then developed in Bincentives.
Bincentives uses emjoi-based messages on a series of posters to discourage littering and to promote recycling. The project is aimed at secondary school and the idea is that the schools who do the right thing with their rubbish are rewarded with tokens. Either the class or individuals that collect the most tokens are rewarded with a school-determined prize.
The posters are available for schools to download-