For Fish’s Sake (#FFSLDN) is a project to find solutions to littering which the British Plastics Federation supported and was run by Hubbub Between May and October 2017. The project was based on The Thames in London and was aiming to help Londoners to understand how litter dropped in London can make its way to the Thames. The project utilized creative behavior change interventions to encourage people to use the bin, not the pavement, not the river. The project used innovative new ideas to engage the local community and create a sense of pride which in turn leads to less littering. Interventions include a ‘cabinet of curiosities’ (items pulled from The Thames), bin wraps (to make bins more visible), ‘grate art’ to highlight drains as a source of litter travelling to the Thames, and voting bins with provocative questions.
Here is the full report.