Aimed at promoting sustainable tourism, this initiative sees volunteers coming together for a beach cleanup to help Italy’s beaches and sea beds at the beginning of the summer. The project also encourages civic behaviour on beaches, recycling and law enforcement, as well as insisting on the right of all citizens to enjoy free access to the sea. Beaches are cleaned via the removal of waste and sediments. The project is organised by Legambiente, a non-profit organization that carries out its activities thanks to the voluntary commitment of thousands of citizens who want to raise awareness of environmental emergencies in the country, and supported by COREPLA (National Consortium for the Collection, Recycling and Recovery of Plastic Packaging Waste). The project involves 30,000 volunteers, 200 schools and 1,000 classes and 15,000 children who together have collected 50 tons of waste (30% of which was plastics).