UK’s biggest collaborative project to improve recycling on-the-go launches

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The British Plastics Federation together with Alupro, Asda, Association of Convenience Stores, Ball Beverage Packaging Europe, Bunzl, Coca-Cola GB, Costa, Co-op, Crown Packaging, Danone, Ecosurety, Highland Spring, Innocent, Klöckner Pentaplast (kp), Lucozade Ribena Suntory, Marks and Spencer, McDonald’s, Morrisons, PepsiCo, Pret, Starbucks and Shell are supporting a new innovative on the go trial hosted by the charity Hubbub. #LeedsByExample campaign backed by industry giants has ambition of nationwide roll-out.  The trial will run for six months and commences with a launch in Leeds on October 9th 2018. On the go recycling poses one of the biggest challenges for the packaging industry, with 85% of all packaging used on the go placed in general waste bins or worse littered.  Studies have shown that recycling rates for packaging used on the go only reach low single figures and recycling bins where provided are often highly contaminated with general waste and for this reason action is needed.

Only 42% of local authorities provide recycling for packaging used on the go and the trial will be used to highlight the need to use recycling bins while at the same time encouraging the general public not to contaminate recycling bins with general non-recyclable waste.

The initiative will also be used to trial a new OPRL app to help identify the nearest recycling points to make it easier for the general public to recycle. At the same time, it will provide extra recycling bins in Leeds city centre to ensure as much waste gets collected and recycled as possible. The project will involve recycling points located on the streets, in shopping centres, transport hubs and offices.

The project is being run by hubbub in conjunction with Ecosurety and Leeds City Council. Leeds is the country’s third largest city, with the third largest retail offering, has a strong student population and has the busiest train station in the north of England.

You can follow the trial at #LeedsByExample.

For further information on the initiative and to get involved click here

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